Backscreen - Streaming Metadata and Content Creation
I contributed to Backscreen’s platform by developing original posters, metadata, categories, and curated descriptions for films and series.
The project focused on delivering a cohesive and immersive visual experience, aligned with the brand’s identity and the platform’s user experience goals.
Backscreen
Backscreen is a daughter organization of Tet — one of the largest technology companies in the Baltics. Tet specializes in innovation and provides high-quality IT, telecommunications, and media services to businesses both in Latvia and internationally.
As an extension of Tet’s vision, Backscreen focuses on delivering a curated streaming experience, connecting diverse audiences through original and high-quality content.
As an extension of Tet’s vision, Backscreen focuses on delivering a curated streaming experience, connecting diverse audiences through original and high-quality content.
The Challenge
The mission was to develop engaging and visually cohesive content for Backscreen’s platform, including poster artworks, film and series metadata, and category curation.
The goal was to build a catalog that was not only functional, but also immersive and visually appealing, aligning with the brand’s identity and reaching a diverse, global audience.
I was responsible for transforming abstract ideas and fictional titles into compelling visual and textual assets that could live within the Backscreen experience.
The goal was to build a catalog that was not only functional, but also immersive and visually appealing, aligning with the brand’s identity and reaching a diverse, global audience.
I was responsible for transforming abstract ideas and fictional titles into compelling visual and textual assets that could live within the Backscreen experience.
Creative Process (Coming Soon)
This section is currently being updated to showcase the research, visual development, and metadata curation process behind the Backscreen project.
POSTER GALLERY
A curated selection of vertical poster designs created for Backscreen’s film and series catalog. Each poster was developed to reflect the identity and narrative tone of its corresponding title, enhancing the visual storytelling experience within the platform.
LANDSCAPE BANNERS
Metadata Examples
Along with the poster and visual design, I developed metadata for each title, including naming, category assignment, and concise descriptions to support content discovery within the Backscreen app. (All fictional)
Title: Be Your Own Boss
Category: Think Different
Short Description:
Don’t wait for permission. Build your thing. Claim your space. Be your own boss, on your own terms.
Don’t wait for permission. Build your thing. Claim your space. Be your own boss, on your own terms.
Description (w/o limitation):What if freedom doesn’t come with a desk or a paycheck?
Be Your Own Boss is a bold visual essay about taking back control, not just of your work, but of how you show up in the world. In a system that rewards exhaustion, this film invites you to pause. To ask what it really means to “make it.” Told through stark visuals, voice-over fragments and raw reflections, it explores the tension between hustle and purpose, ambition and alignment.
It’s not about starting a business.
It’s about starting with yourself.
Be Your Own Boss is a bold visual essay about taking back control, not just of your work, but of how you show up in the world. In a system that rewards exhaustion, this film invites you to pause. To ask what it really means to “make it.” Told through stark visuals, voice-over fragments and raw reflections, it explores the tension between hustle and purpose, ambition and alignment.
It’s not about starting a business.
It’s about starting with yourself.
Type: Documentary
Genre: Essay Film, Self-Liberation
Year of production: 2025
Region of Origin: Netherlands
Duration: 47min
Narrated by: Milan Van Doren
Director: Isa Meijer
Audio Track Language: English
Subtitles Language: French, Spanish, Dutch
Age Category: No restriction
Additional Parameters: Black-and-white style, empowering tone, slow motion + typography visuals
Quality: 4K
Quality Features: HDR
Sound: Spatial Audio
Accessibility: Subtitles with non-dialog information (SDH)
Rating: 9.4
Title: Unpixelated Dreams
Category: Tech Lovers
Short Description:
A search for real connection in a world made of fragments and filters.
Description (w/o limitation): In a society saturated by virtual perfection, artist Luna feels like her dreams no longer belong to her. Living through filters, predictions and digital projections, she embarks on a personal journey to reconnect with her raw self: unpixelated and uncurated. As she moves through both real and virtual landscapes, Luna questions what is truly hers and what has been shaped by the algorithm.
Type: Fictional Movie
Genre: Experimental Tech Drama, Poetic Sci Fi
Year of production: 2025
Region of Origin: France
Duration: 1h 27min
Staring Persons: Léa Fontaine, Jules Cardenal, Niko Rivera
Director: Céleste Valmont
Audio Track Language: French
Subtitles Language: English, Portuguese, Spanish
Age Category: 12+
Additional Parameters: Visual poetry, identity, digital vs analog, gender and self
Quality: UHD
Quality Features: HDR
Sound: Spatial Audio
Accessibility: Subtitles with non-dialog information (SDH)
Rating: 9.5
Platform Integration
All visuals and metadata created were successfully integrated into the Backscreen platform.
Here’s how the content looks in its final, real-world environment used directly within the interface.
Here’s how the content looks in its final, real-world environment used directly within the interface.
Live Presentation — Conference Stand
Final Thoughts
Working on this project for Backscreen has been a deeply enriching experience in my journey as a junior graphic designer.
It challenged me not only technically, but also personally, pushing me to overcome self-doubt and the fear of not being “ready.”
It challenged me not only technically, but also personally, pushing me to overcome self-doubt and the fear of not being “ready.”
Seeing the results come to life has been both rewarding and empowering, and my passion for design continues to grow with every step.
As I continue to collaborate with the platform on its television section, this project remains very much alive, growing, evolving, and expanding alongside Backscreen.
I’m truly grateful for the trust placed in me and the creative freedom I've had throughout this process. I’m excited for what’s next.
