Backscreen – IBC 2025 Swag Drop
Editing, Compositing & Poster Design: Lucas Lauriano
Client: Backscreen
Format: Vertical video (social media)
Year: 2025
Client: Backscreen
Format: Vertical video (social media)
Year: 2025
About the Project
A promotional piece created for Backscreen’s new swag launch at IBC 2025 in Amsterdam.
The video was designed to capture the brand’s creative and tech-driven spirit with a bold, fast-paced aesthetic inspired by Gen Z visual culture.
The video was designed to capture the brand’s creative and tech-driven spirit with a bold, fast-paced aesthetic inspired by Gen Z visual culture.
Concept
The t-shirts featured in the video showcase artworks I originally designed as posters for Backscreen’s streaming platform.
These visuals were reimagined as prints, bridging digital design and physical fashion — bringing the Backscreen universe into real life.
These visuals were reimagined as prints, bridging digital design and physical fashion — bringing the Backscreen universe into real life.
Process
Using these designs as a foundation, I handled the editing and compositing of the vertical video — balancing rhythm, typography, and subtle transitions to amplify the brand’s identity.
The goal was to create something short, engaging, and visually striking for LinkedIn feeds and on-site displays at the event.
The goal was to create something short, engaging, and visually striking for LinkedIn feeds and on-site displays at the event.
The Result
A blend of design and motion that reflects Backscreen’s creative energy — minimal, tech-forward, and made to stand out.
