Overview
Brand video created to present Backscreen through two key dimensions of the brand: product and team.
Concept
The video is structured in two complementary parts:
1. Product
Focus on clarity, efficiency and performance.
Dynamic editing, clean motion design and a consistent visual identity.
Focus on clarity, efficiency and performance.
Dynamic editing, clean motion design and a consistent visual identity.
2. Backscreen Team
Highlighting the human side behind the brand.
Real moments with the Backscreen team showcase culture, energy and purpose, bringing authenticity to the narrative.
Highlighting the human side behind the brand.
Real moments with the Backscreen team showcase culture, energy and purpose, bringing authenticity to the narrative.
Process
Selection and organization of the footage provided by Backscreen
Narrative development for the two-part structure
Editing, motion design and visual integration
Color grading and final mastering
Credits
Creative Direction, Editing, Motion Design, Color Grading & Post-Production: Lucas Lauriano
Filming & Script: Backscreen
Client: Backscreen
