BIG BRANDS GO VERTICAL

A case-study video for Backscreen's "Expertise" series, looking at how major broadcasters are embracing vertical video — built entirely from real footage, no motion graphics: hand-held phone b-roll and screen recordings of TV Globo's GloboPop app. Walks through how Globo is producing content natively in 9:16 and adapting its catalogue into vertical format, tying the story back to where the money is for platforms making the shift. Role: Editing, on-screen typography, sound design, post-production Client: Backscreen #VerticalVideo #OTT #CaseStudy